What Should I Post on LinkedIn?

Posted on by Waypoint Writing

Creating content for your business or agency can be complicated. Not only do you have to decide what to post, but you also have to figure out where to post it.

Considering that each social platform has different audiences, it is crucial that you do research to make sure you are utilizing the platforms that will generate the most reach.

The good news is that copywriting and marketing agencies like us are more than happy to help you figure out everything you need to nail your content.

We already went into more depth about Instagram and its different features, now it’s time to dig a little deeper into the professional social platform, LinkedIn.

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We Are Your Agency’s Answer to Copywriting Overflow

Posted on by Waypoint Writing

Does your business or marketing agency suffer from the stress of copywriting overflow?

First of all, what exactly is copywriting overflow?

Basically, it’s the backlog of content you want or need to create, but can’t because you lack the bandwidth for a variety of reasons.

It can be difficult to find the time and mental capacity to consistently create content with everything else on your plate.

Fortunately, you don’t have to do it all alone.

Discover how Waypoint Writing will collaborate with you to create original content and conquer copywriting overflow.

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A Guide to Instagram

Posted on by Waypoint Writing

Instagram has been around since 2010, but we think it’s safe to say that it has changed drastically since then.

What used to be a basic platform to share square images tagged with tons of hashtags, has now turned into a complex application – at least to those who haven’t mastered it yet.

If you’re one of them, check out our brief guide to creating and posting content on Instagram…

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What is a CTA? 

Posted on by Waypoint Writing

Writing a call to action can often make or break the effectiveness of a marketing campaign. A call to action or CTA is a statement intended to convince a viewer to take a desired action.

A blogger might use a CTA to convince readers to check out the rest of their blog; a small business owner might use a CTA on a social post to convince viewers to check out their website.

The point is, your content needs to have a purpose and the CTA is there to underscore that purpose.

Check out a few more points about why your content needs a CTA, along with some tips to ensure you’re creating a CTA strong enough to inspire action.

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True Allyship vs. Rainbow Washing

Posted on by Ethan Wasiejko

Written by guest blogger, Ethan Wasiejko.

Ethan is the owner of AWARE Social Media Management, a brand dedicated to keeping others informed of social justice issues while helping other brands stay informed and reach their goals on social media. He works with a diverse range of clientele, including a position at San Diego Pride interning in the marketing and communications department. Ethan’s skillset ranges from copywriting, social media strategizing, management, and planning, as well as market research to conduct the social media marketing successfully for brands. 

Find Ethan and AWARE Social Media at https://linktr.ee/awaresocialmedia

In Pursuit of True Pride

Today officially marks the last day of Pride 2022; however, the United States continues to see bills and policies codified into law, which could prove detrimental to the LGBTQ+ community.

Earlier this week — June 26 — marked the seven-year anniversary of the legalization of same-sex marriage. Even so, it remains abundantly clear that there is a significant amount of work to be done politically and commercially.

This post looks at one crucial task that businesses of all sizes can tackle: promoting true allyship over what has become known as “rainbow washing.”

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