business owner blogging on laptop with notes and cup of coffee

3 Reasons Why Your Business Needs a Blog

It’s true. Everyone seems to have a blog these days. But why? Blogs take so much time and effort. You have to brainstorm for the right topics, understand the best blogging practices, and then actually write compelling original content. With all the other tasks on your plate as a business owner, why bother with a blog?

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two bloggers working on laptops

Improve Your Blog with these 3 Tips

Blogging can seem like a scary endeavor. But if you’ve checked out our blogging for business post, you know that blogging is important for understanding your audience and growing your business. Still, if you’ve never blogged before or if you’ve been blogging for a while and aren’t getting the results you want, check out these tips for improving your blog.

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4 Hints to Help Establish Your Brand’s Blogging Schedule

Maintaining your brand’s blogging schedule shouldn’t feel as challenging as it often does. But when you run a business and you have a million things to manage on behalf of your clients’ satisfaction, keeping up with your own blogging schedule is often the first thing to fall off your plate. Sometimes, we even push our own posting plans off the plate ourselves in order to accommodate other priorities. Clients come first, but it’s important to find a way to manage your time against their needs in order to keep up with the blogging schedule that supports your brand.

Here are four hints that should help you create a blogging schedule that’s right for your business. How will you know it’s right? You’ll post consistently without feeling like it’s a push to do so…

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The Brass Tacks of Blogging for Your Business

The reasons your business should be blogging are not particularly complicated. There’s no need to dive down the rabbit hole and engage in an exhaustive study, regarding the merits of blogging for a business. Here is quick take — a reminder for some, and news to others, about the brass tacks of blogging for your business.

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Meet Jayme Severance, Waypoint Writing’s Newest Copywriter

Editor’s Note:

Recently, my inbox dinged with an employment inquiry from a copywriter named Jayme Severance. Local to my town, Jayme had been struggling to find consistent work. Unlike those of us who have experienced similar frustration, I’m confident none of us have had to overcome a fraction of what Jayme, a traumatic brain injury survivor, has in order to get in the game — nevermind, compete. Check out the following Q&A with Jayme… evidence of the talent behind his same-day hire.  

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