Meet Jayme Severance, Waypoint Writing’s Newest Copywriter

Editor’s Note:

Recently, my inbox dinged with an employment inquiry from a copywriter named Jayme Severance. Local to my town, Jayme had been struggling to find consistent work. Unlike those of us who have experienced similar frustration, I’m confident none of us have had to overcome a fraction of what Jayme, a traumatic brain injury survivor, has in order to get in the game — nevermind, compete. Check out the following Q&A with Jayme… evidence of the talent behind his same-day hire.  

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Smart Copywriters Channel Creativity through Travel

As a copywriter who works remotely, just about any time is a good time to travel. Regardless of the season, I’m pretty much game to get moving whenever the opportunity presents itself. Maybe it’s an internal rhythm that took root during a childhood and adolescence punctuated by routine relocations. Regardless of how it started, I now value travel for the creative charge it never fails to deliver. According to science, this charge champions cognition and creativity; in other words, travel keeps us sharp. Good thing for a copywriter to bear in mind when the constant push to create fresh content feels challenging… 

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Our Creative Copywriter’s Acrostic Approach to Branding

Once again, Waypoint Writing is pleased to showcase our creative copywriter Jenna R. London, who has customized content in support of New England Athletic Academy. Check it out!

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Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love

Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. But take heart, the disparity between these two realities should be considered a sustained stroke of marketing genius.

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Raw Material: Creative Copywriter Recalls Waitressing Woes

In honor of National Pizza Day, Waypoint Writing collaborator and copywriter, Jenna London, regales us with a mishap from her previous life as a waitress in a small mountain town in Missoula, Montana.

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