Free Small Business Saturday Promo Kit

Creating Content to Support Small Business for #SmallBizSaturday

As a small business owner, it’s probably no surprise that I believe in supporting other small businesses whenever possible. Last year, in preparation for Small Business Saturday, I blogged about the event and highlighted my visits to various local small businesses on social media. 

Following some encouraging feedback and in an effort to offer more value to fellow small businesses, I created a downloadable PDF, the “Small Business Saturday Shortcut Starter Kit.” 

This guide offers some suggestions pulled from last year’s blog posts, Celebrating Small Business Saturday and Five Marketing Moves for Small Business Saturday that readers found particularly helpful when preparing for Small Business Saturday. 

Download the Shortcut Starter Kit Now!

Whether yours is a brick-and-mortar or online store, this free download includes tips to assist your Small Biz Saturday efforts before, during, and after your event. 

Running a small business is challenging and it takes an enormous amount of perseverance on the part of the business owner. Unfortunately, all the perserverance on the planet isn’t enough. Community awareness and engagement with small businesses is critical, which is why I believe in promoting #ShopSmall campaigns and celebrating the entrepreneurs endeavoring to succeed in my area. 

Although it took a big brand like American Express to kick off the campaign in 2010 and call attention to the plight and promise of small businesses, it’s up to individuals and small business owners to keep the momentum going. 

And the momentum is considerable. The Small Business Saturday Consumer Insights Survey, commissioned by American Express and the National Federation of Independent Businesses reports that “90% of consumers said Small Business Saturday has had a positive impact on their community.”

Support your community by shopping small businesses on November 30 and showing some love on social media. Tag Waypoint Writing in your Small Business Saturday posts with #WaypointSmallBiz. 

To my fellow small business owners, download my Small Business Saturday Shortcut Starter Kit for some last minute tips to prepare your brand for November 30th!

Market Yourself – An Interview with Jenna R. London

In an effort to enhance help you market yourself, the Waypoint Writing team has been creating various marketing material giveaways. Last week, we launched our second content giveaway, made complicated by its rather unusual challenge. Jenna R. London created an escape route out of her own writer’s block and shared her method via a blog post. Peter Hall, owner of New England Athletic Academy, successfully cracked the code, winning similarly-styled content in support of his brand.

No matter what you do for a living, most of us have experienced a creative cramp, whether or not we call it writer’s block. Here, I interview Jenna about how she determined a formula to move forward…and figure out how to creatively market yourself.

Continue reading “Market Yourself – An Interview with Jenna R. London”