Is There an Optimal Length for a Web Page?

A well-crafted web page on your company’s website opens a window onto your business for your visitors. It is a first look, an introductory example of what matters to your business and brand. That’s why each web page should be relevant, concise, and easy to follow. 

As with almost every digital marketing “rule” the specifics come down to your industry, audience, and professional intentions. Still, there is some common sense, practical advice for creating web pages that meet certain expectations while connecting with your ideal client.

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sketch of website design

Why Website Content Matters

With the new year well underway, you’re likely plowing through a list of personal and professional resolutions. If you manage to keep any, make it a commitment to consistently create and publish good website content for your business or brand. Website content matters, especially when it comes to local businesses.

Here’s why

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