We Are Your Agency’s Answer to Copywriting Overflow

Does your business or marketing agency suffer from the stress of copywriting overflow?

First of all, what exactly is copywriting overflow?

Basically, it’s the backlog of content you want or need to create, but can’t because you lack the bandwidth for a variety of reasons.

It can be difficult to find the time and mental capacity to consistently create content with everything else on your plate.

Fortunately, you don’t have to do it all alone.

Discover how Waypoint Writing will collaborate with you to create original content and conquer copywriting overflow.

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A Guide to Instagram

Instagram has been around since 2010, but we think it’s safe to say that it has changed drastically since then.

What used to be a basic platform to share square images tagged with tons of hashtags, has now turned into a complex application – at least to those who haven’t mastered it yet.

If you’re one of them, check out our brief guide to creating and posting content on Instagram…

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What is a CTA? 

Writing a call to action can often make or break the effectiveness of a marketing campaign. A call to action or CTA is a statement intended to convince a viewer to take a desired action.

A blogger might use a CTA to convince readers to check out the rest of their blog; a small business owner might use a CTA on a social post to convince viewers to check out their website.

The point is, your content needs to have a purpose and the CTA is there to underscore that purpose.

Check out a few more points about why your content needs a CTA, along with some tips to ensure you’re creating a CTA strong enough to inspire action.

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How to Hashtag

It may seem silly to even ask how to hashtag because it has been around for so long now and everyone uses them, but it’s more than just adding a word after the # symbol. You must make sure that the words you are using in your hashtags are popular and relate to what you’re posting about. But why?

This simple keyword phrase helps link your post with what is popular or trending. If you own a skincare business for example, you will want your posts to show up with other skincare related content. You’ll have to use popular phrases and words like #Skincare, #Natural, #SkincareRoutine, #SkincareTips… just to name a few.

In 2022, hash tagging is a useful tool for any company to generate exposure—when it’s used correctly.

So how exactly do you hashtag?

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Keeping it Inclusive — How to Structure Your Blog Posts for Accessibility

Blogging can take countless hours of hard work, editing, and research dedicated to each and every post. For optimal exposure and inclusion, you need to consider how best to structure your blog posts for accessibility.

You put in the effort and now want everyone who comes across your blog to be able to access the information. Check out these extra steps you should take to ensure that your audience is able to engage with your blog content.

Accessibility Goals to Strive For

Reading a blog post requires screen time and an important demographic to consider when it comes to accessibility are people with a visual impairment. Understandably, if your blog is not accessible to someone with a visual impairment, they will immediately click away from your website.

Researching ways to build a better blog led us to these 6 helpful ways to ensure accessibility for all.

Keep the Font Clear and the Colors Contrasting 

Some fonts are easier to read than others. One characteristic that makes a text easier to read is whether the font is sans-serif, meaning without serifs, which are little extended strokes off the main letter. Sans-serif fonts include Arial, Georgia, Merriweather, and Lato. 

Utilize the Headings Feature

A header is a great way for screen-reader users to navigate a web page. Breaking up the content, especially in longer blogs and articles, is key.  

Alt Text

What is an alt text?

This is the hidden description of a photo on your blog post. The idea behind an alt text is that the screen-reader user can still understand what is in the photo, which adds that much more to the blog experience. 

Labels, Labels, and More Labels!

Strive to have all of your buttons and links feature a clear description of where it will take your visitor. This is helpful when it comes to navigating your page, as well as any external or internal links published on it. Taking the time to include labels like these assists everyone and creates trust. 

Hashtag Fix

Capitalizing the first letter of a hashtag is a big help to the screen-reader. This is because it makes it that much easier to distinguish and then pronounce correctly. From a visual perspective, capitalization makes reading hashtags easier for everyone.

Exhibit A: #accessbility #disabilityawareness #instaaccessibility #instawebdesign

versus

Exhibit B: #Accessibility #DisabilityAwareness #InstaAccessibility #InstaWebDesign

Obviously, Exhibit B is the winner.

Multiple Font Options

Perhaps your easiest font to read is someone else’s hardest. To solve this problem, allow your content to be read in multiple font options. Another thing to be mindful of is that on some social apps, photos are not supported by the alt text feature. For this reason, it’s a good idea to share your information in another format. 

Embrace accessibility in your content creation by following these easy blogging tips to reach a wider and more appreciative audience. Contact our team for assistance with this or any other blogging need for your business.