woman typing on typewriter

What is Copywriting?

If you’ve explored our website, you know we advertise ourselves as copywriters. If you’re confused about what that means, you’re not alone. A lot of people have never heard of a copywriter; those who have often don’t understand what a copywriter actually does. Here we break down what a copywriter does and why it matters.

Continue reading “What is Copywriting?”

Our Creative Copywriter’s Acrostic Approach to Branding

Once again, Waypoint Writing is pleased to showcase our creative copywriter Jenna R. London, who has customized content in support of New England Athletic Academy. Check it out!

Continue reading “Our Creative Copywriter’s Acrostic Approach to Branding”

Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love

Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. But take heart, the disparity between these two realities should be considered a sustained stroke of marketing genius.

Continue reading “Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love”