If you’ve explored our website, you know we advertise ourselves as copywriters. If you’re confused about what that means, you’re not alone. A lot of people have never heard of a copywriter; those who have often don’t understand what a copywriter actually does. Here we break down what a copywriter does and why it matters.Continue reading “What is Copywriting?”
Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. But take heart, the disparity between these two realities should be considered a sustained stroke of marketing genius.