woman typing on typewriter

What is Copywriting?

If you’ve explored our website, you know we advertise ourselves as copywriters. If you’re confused about what that means, you’re not alone. A lot of people have never heard of a copywriter; those who have often don’t understand what a copywriter actually does. Here we break down what a copywriter does and why it matters.

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From Making Headlines With My Brain Injury to Writing Them

Editor’s note:

This post was written as a follow up to a previous guest blog post, featuring our copywriter intern Jayme Severance and his struggle to find full-time employment, having overcome tremendous odds in the wake of a traumatic brain injury (TBI).
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Meet Jayme Severance, Waypoint Writing’s Newest Copywriter

Editor’s Note:

Recently, my inbox dinged with an employment inquiry from a copywriter named Jayme Severance. Local to my town, Jayme had been struggling to find consistent work. Unlike those of us who have experienced similar frustration, I’m confident none of us have had to overcome a fraction of what Jayme, a traumatic brain injury survivor, has in order to get in the game — nevermind, compete. Check out the following Q&A with Jayme… evidence of the talent behind his same-day hire.  

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Smart Copywriters Channel Creativity through Travel

As a copywriter who works remotely, just about any time is a good time to travel. Regardless of the season, I’m pretty much game to get moving whenever the opportunity presents itself. Maybe it’s an internal rhythm that took root during a childhood and adolescence punctuated by routine relocations. Regardless of how it started, I now value travel for the creative charge it never fails to deliver. According to science, this charge champions cognition and creativity; in other words, travel keeps us sharp. Good thing for a copywriter to bear in mind when the constant push to create fresh content feels challenging… 

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Our Creative Copywriter’s Acrostic Approach to Branding

Once again, Waypoint Writing is pleased to showcase our creative copywriter Jenna R. London, who has customized content in support of New England Athletic Academy. Check it out!

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