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What is Content Writing?

When you click on a website, you expect some basic things: a home page describing the purpose of the website, an about page that tells you more about the company or person, and a services page that describes what the company or person does.

You might (and should!) even find a blog that explores various topics related to the industry or shares some behind-the-scenes business highlights. These are the key things that tell us why we should stick around and learn more about a particular brand. Who writes these materials? More often than not — professional content writers.

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woman typing on typewriter

What is Copywriting?

If you’ve explored our website, you know we advertise ourselves as copywriters. If you’re confused about what that means, you’re not alone. A lot of people have never heard of a copywriter; those who have often don’t understand what a copywriter actually does. Here we break down what a copywriter does and why it matters.

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Why Should Your Business Care About Copyediting?

As a guest on the “Friends with Kevin Radio Show,” I had the opportunity to discuss why a business or brand should care about copyediting with host Kevin Willett. In our short, approximately ten-minute segment, we dove into the copyediting chaos that can wreak havoc on a brand’s message and overall presentation.

Here is a key takeaway about typos and a link to our talk

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Copyediting Means More than Taking Care of Typos

This week, I’m prepping for a brief blog talk radio interview all about why copywriting matters, specifically, why copyediting is crucial to a business and brand’s image. Host Kevin Willett, of the Friends of Kevin Radio Show, understands why copyediting is so important, but can’t comprehend why more businesses don’t take it seriously. Or seriously enough to entrust the words backing their brand with a professional copy editor.

Willett wanted to discuss the typical traps, like typos on a website or blog, even admitting his own spelling gaffes as an example of how the best intentions can result in overlooked errors. As we all know, everyone’s a critic and with the anonymity provided by cyberspace, any minor typo will leave you open to nitpicking and finger-pointing; ultimately, detracting from whatever important message you were trying to share with your audience.

But, copyediting means more than taking care of typos. Typos can exist without major damage to a message’s overall meaning. Word usage is where things get dicey…

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From Making Headlines With My Brain Injury to Writing Them

Editor’s note:

This post was written as a follow up to a previous guest blog post, featuring our copywriter intern Jayme Severance and his struggle to find full-time employment, having overcome tremendous odds in the wake of a traumatic brain injury (TBI).
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