As someone who grew up relocating on a regular basis, I used to find the question, “where are you from?” tough to answer. When it comes to my career, I find I often face a similar need to explain. Plenty of people understand what content marketing means. But, just as many, if not more, have no clue. So, when I attend a networking event and introduce myself as the owner of a content marketing business, sometimes I’m met with a blank stare that only shows recognition after I further explain that I’m a copywriter.
Content marketing isn’t new and it isn’t a particularly difficult concept to grasp. But, it’s incredibly valuable to businesses, both big and small. Ultimately, content marketing offers brands an authentic way to connect with their audience.
What does content marketing mean? More importantly, what does it involve for business owners who are already managing perhaps more than they care to, especially if theirs is a new venture?
Continue reading “Connect with Your Audience through Content Marketing”
This post was written as a follow up to a previous guest blog post, featuring our copywriter intern Jayme Severance and his struggle to find full-time employment, having overcome tremendous odds in the wake of a traumatic brain injury (TBI).
Continue reading “From Making Headlines With My Brain Injury to Writing Them”
Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. But take heart, the disparity between these two realities should be considered a sustained stroke of marketing genius.
Continue reading “Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love”
In honor of National Pizza Day, Waypoint Writing collaborator and copywriter, Jenna London, regales us with a mishap from her previous life as a waitress in a small mountain town in Missoula, Montana.
Continue reading “Raw Material: Creative Copywriter Recalls Waitressing Woes”
My affinity for the farm to table movement inspired Waypoint Writing’s first video project and ignited our ambition to break further into the restaurant industry. In pursuit of that ambition, we had to ask ourselves, “why would a restaurant need a blog?”
Continue reading “Top 3 Reasons Why Your Restaurant Needs a Blog”