While writing a blog post the other day, I was adding links within the text and realized that I often hyperlink based on instinct. I began to wonder: is there a special formula or universal rule for hyperlinking within a blog post?
When I realized I had no answer to this question, I set out to find some general best practices for hyperlinking. A few months ago, we went over the basics of how to hashtag–now it’s time to find out exactly how you should hyperlink.
Social distancing is critical now more than ever in order to “flatten the curve” and attempt to reduce the number of coronavirus cases so that our healthcare system can accommodate those in need.
The reality that this system is already stretched thin is worrisome and the endless stream of news reports and updates is exacting a psychological toll on even the most steady and sane among us.
Compounding this situation is the fact that staying home and away from others is the order of the day. And while this might have sounded good for the first day or so, even the most introverted are craving some actual connection and missing friends and family.
So, if you’re stuck at home — whether working remotely or waiting for the green light to get back to your storefront, restaurant or business of any size or scope — there is one thing you can do to keep connected and create content in support of your brand: blog.
Since we had so much fun with our first blog post giveaway, we decided to create another one and see where it might lead. Only this time, it comes with a challenge…
Our own Jenna R. London has written a blog post devoted to what we do at Waypoint Writing. But, she’s done so according to rules of her own design, resulting in a hidden phrase, which could read as a command, goal, or one hell of a compelling hashtag. Give it a read to find the phrase and figure out the rule she created to craft this unique blog post. Think you know the answers? Contact us! Only correct entries will be considered, with the winner pulled at random at 5 p.m. on Friday. The prize? A blog post written in this same style, dedicated to your specific brand, which you can then publish on your blog, highlight in a newsletter, share via email, or use for your own giveaway.
Last Friday, after tossing names into a cast iron pan and randomly selecting a slip of paper, we chose the winner of Waypoint Writing’s first giveaway. Kelly Cummings, of Kelly Anne Photography, won two free blog posts, which will be created and carefully crafted in support of her business and brand. In order to figure out just what that support might look like, Kelly and I jumped on a call to discuss her business, her goals, and why she entered the blog post giveaway in the first place.
Her responses will undoubtedly resonate with our readers who are juggling the act of working both in and on their own business… with precious little time to blog on a regular basis.