A Rebrand to Reroute My Business: Welcome to Waypoint Writing!

Posted on by Amanda SilvaLeave a Comment on A Rebrand to Reroute My Business: Welcome to Waypoint Writing!
Cast Iron Content is now Waypoint Writing

Shakespeare famously wondered, “What’s in a name?” and suggested that a rose would smell just as fragrant if we called it a milkweed. Well, maybe. Of course, you don’t realize how much really is in a name until you feel disconnected from it and decide you need to rebrand. 

Cast Iron Content, as intended and at its best, represented iron-clad messaging, rock solid content, strong and clear communication on which to build your brand. At its less-than-best, it invited contact form inquiries like the following: “Yeah, I’m trying to find cast iron brake calipers for my Lincoln Town Car…” 

For a company built “to structure your story,” we realized we needed to strengthen our own. 

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3 Reasons Why Your Business Needs a Blog

Posted on by Erin LafondLeave a Comment on 3 Reasons Why Your Business Needs a Blog

It’s true. Everyone seems to have a blog these days. But why? Blogs take so much time and effort. You have to brainstorm for the right topics, understand the best blogging practices, and then actually write compelling original content. With all the other tasks on your plate as a business owner, why bother with a blog?

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3 Tips for a Great Social Media Post

Posted on by Erin LafondLeave a Comment on 3 Tips for a Great Social Media Post

Many people sell courses that tell you how to use Instagram or Pinterest to increase your page views and get more clients. The focus is often aimed at understanding the algorithm and knowing when to post. These things are important, but they aren’t necessarily the key to a successful social media post.

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What is Content Writing?

Posted on by Erin LafondLeave a Comment on What is Content Writing?

When you click on a website, you expect some basic things: a home page describing the purpose of the website, an about page that tells you more about the company or person, and a services page that describes what the company or person does.

You might (and should!) even find a blog that explores various topics related to the industry or shares some behind-the-scenes business highlights. These are the key things that tell us why we should stick around and learn more about a particular brand. Who writes these materials? More often than not — professional content writers.

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What is Copywriting?

Posted on by Erin LafondLeave a Comment on What is Copywriting?

If you’ve explored our website, you know we advertise ourselves as copywriters. If you’re confused about what that means, you’re not alone. A lot of people have never heard of a copywriter; those who have often don’t understand what a copywriter actually does. Here we break down what a copywriter does and why it matters.

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