What is a Pillar Piece and Why Do I Need One?

Are you looking to start the new year with strong content?

One way you can do this is by creating pillar pieces that structure and strengthen your message. 

Check out our quick guide to pillar pieces and why your business will benefit from creating them…

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Get Ready for Giving Tuesday with Waypoint Writing’s Ways to Give Back!

If you didn’t know already, the following Tuesday after Thanksgiving is known as Giving Tuesday. Now, what exactly is Giving Tuesday?

Giving Tuesday was created to help nonprofits raise money. This holiday serves to offset the crazy spending for Black Friday and give back to other organizations. 

This year, Waypoint Writing encourages you to help give back to the community by celebrating this special day.

How can you help?

Ways to Give Back on Giving Tuesday

To show your support this Giving Tuesday, there are many things you can do!

  1. Donate money to one or a few of your favorite nonprofits or community organizations. 
  2. Give Blood.
  3. Support or start a local fundraiser.
  4. Pay it forward.
  5. Distribute essentials to people experiencing homelessness.
  6. Talk about your favorite cause on social media and spread awareness. 
  7. Talk about someone you know that is working towards making a difference.
  8. Adopt a family.
  9. Give Kindness.
  10. Help animals.
  11. Give back to our earth.
  12. Volunteer your time.
  13. Help a family member, friend, neighbor, or even a stranger.
  14. Use the hashtag #GivingTuesday on social media platforms.
  15. Give thanks.

That is to say, any small act of kindness makes a difference and helps to keep the event alive. 

And hey–why not celebrate both Giving Tuesday and Small Business Saturday all at once?!

By shopping small this November, you are showing support for local small business, which is a valuable way to give back to your community.

About Giving Tuesday

Giving Tuesday is a global generosity movement that focuses on encouraging people to do good. It was created in 2012 and has grown into a year-round global movement that inspires people all over to give, collaborate, and celebrate generosity.

The whole idea is quite simple: make someone smile, help out a stranger, donate to a good cause. Overall, just do something good because the world needs a little more kindness.

Join the Movement

This year, Giving Tuesday falls on November 29, 2022. Waypoint Writing encourages you to join us and give back on Giving Tuesday! – and everyday for that matter! 

And remember, giving back doesn’t always mean spending money. 


There are so many ways that you can help out strangers, friends, or local organizations without spending any money. You can donate your time, your kindness, and a helping hand.

Just one small act of kindness can make a big difference. <3

Shop Small This November

Did you know that COVID 19 was responsible for the temporary closure of 34% of small businesses in America? Many of these small businesses are actually still closed today. On top of this, the impact of COVID-19 has even discouraged many Americans from starting their own small businesses.

This is why it is more important now more than ever to show your support and shop small this holiday season. 

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How to Hyperlink

While writing a blog post the other day, I was adding links within the text and realized that I often hyperlink based on instinct. I began to wonder: is there a special formula or universal rule for hyperlinking within a blog post?

When I realized I had no answer to this question, I set out to find some general best practices for hyperlinking. A few months ago, we went over the basics of how to hashtag–now it’s time to find out exactly how you should hyperlink. 

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Waypoint Writing is Proud to Sponsor Harvest Fest ’22!

Waypoint Writing is beyond excited to announce that we are among the sponsors of this year’s inaugural Harvest Fest, hosted by NH Rocks!

Harvest Fest will be hosted at Twin Barns Brewery in Meredith, New Hampshire on Saturday, October 22 from 10 AM – 8:30 PM, rain or shine!

What exactly is Harvest Fest?

Check out the details below… including a link to purchase tickets and join in the fun – all for an incredible cause!

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