A Rebrand to Reroute My Business: Welcome to Waypoint Writing!

Cast Iron Content is now Waypoint Writing

Shakespeare famously wondered, “What’s in a name?” and suggested that a rose would smell just as fragrant if we called it a milkweed. Well, maybe. Of course, you don’t realize how much really is in a name until you feel disconnected from it and decide you need to rebrand. 

Cast Iron Content, as intended and at its best, represented iron-clad messaging, rock solid content, strong and clear communication on which to build your brand. At its less-than-best, it invited contact form inquiries like the following: “Yeah, I’m trying to find cast iron brake calipers for my Lincoln Town Car…” 

For a company built “to structure your story,” we realized we needed to strengthen our own. 

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Blog Through the Blues and Boredom of Social Distancing

Behind the scenes shot of Amanda, owner of Waypoint Writing, keeping up with blogging and baby.

Social distancing is critical now more than ever in order to “flatten the curve” and attempt to reduce the number of coronavirus cases so that our healthcare system can accommodate those in need.

The reality that this system is already stretched thin is worrisome and the endless stream of news reports and updates is exacting a psychological toll on even the most steady and sane among us. 

Compounding this situation is the fact that staying home and away from others is the order of the day. And while this might have sounded good for the first day or so, even the most introverted are craving some actual connection and missing friends and family. 

So, if you’re stuck at home — whether working remotely or waiting for the green light to get back to your storefront, restaurant or business of any size or scope — there is one thing you can do to keep connected and create content in support of your brand: blog. 

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Signed, Sealed, Schedule Send

Image by Oberholster Venita from Pixabay

With Valentine’s Day upon us, I decided to craft a little ode to my new favorite business tool — Google’s Schedule Send. I love this feature and consider it a game-changer when it comes to communication, but also organization and tackling the endless to-do list.

That’s why I’m shocked when colleagues and fellow business owners who always seem to have way more on the ball than me, have never heard of this gem. 

Consider this post my way of playing Cupid and matching up the uninitiated with this dreamy delivery system… 

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The Branding Blues — A Lesson from Pantone’s Color of the Year

Image credit: Forbes.com

As a company that recently rebranded, the process of branding feels fresh and familiar. Currently, some of our clients are also launching rebranded messaging and missions for 2020.

Although the results look straightforward and simple, the decisions required along the way can be overwhelming.  

One area of branding that our clients have struggled with is color. For that reason, we’re taking a look at the recent announcement regarding Pantone’s 2020 Color of the Year to explore what it might offer your brand. 

Does Classic Blue capture the essence of your business? Does color really matter to your brand? 

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Our First Ever #MerryMailCampaign Finishes Strong

Photo by Aaron Burden on Unsplash

Just over two weeks ago, we put out the call for our first ever Merry Mail Campaign in support of Cards for Hospitalized Kids. We wanted to do something to give back, but realized time was of the essence. 

Somehow, despite publishing our call for cards the day after Thanksgiving, we didn’t get lost in the shuffle of Small Business Saturday or the upcoming December holiday season. In fact, it’s fair to say that you heard our call loud and clear. 

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Merry Mail

Waypoint Writing Posts Merry Mail

As someone who appreciates good, old-fashioned snail mail (I’ve even published an ode to the hand-written thank you note), I am excited to announce that Waypoint Writing is embarking on a charitable campaign that requires envelopes, postage stamps, and actual handwriting.

To celebrate the season and give back in a way that represents my love of words, messages, and meaningful communication, Waypoint Writing will send holiday cards to kids who are stuck spending the holidays in hospitals around the country via the Cards for Hospitalized Kids campaign.

Instead of making this an individual endeavor, I am extending an invitation to you, your kids, your friends, colleagues, artistically-inclined associates, whoever you think might want to make a card to brighten the holiday season for a sick child.

Here’s the plan…

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