Sustaining social distancing is stressful for most of us, including the most introverted in our midst. For those of us who already work from home, pre-COVID 19 crisis, we’ve pretty much perfected our processes for maximum productivity.

But, the pandemic threw a curve ball our way, too, and left most of us without reliable child care — whether that’s from grandparents, a nanny, or daycare. 

In this household, social distancing means super close proximity between professional commitments, deadlines, goals… and my 16-month old. As such, we spend a lot of time on Sesame Street (anti-screen folks, judge away and then go away). 

What I’ve noticed from increased quality time spent social distancing in the company of my toddler and our repeat visits to Sesame Street is that even this iconic children’s show knows the value of a CTA (call-to-action) and uses them consistently. (We’ve not watched every episode, but we’re working on it!)

Why does a call to action (CTA) matter and why did I even notice this in the first place? Read on to find out more… (see what I did there?)