Part 3: Why You Shouldn’t Use AI Copywriting

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While there are tons of free platforms and websites out there that will give you artificially created copy for company and personal use, should you use them? Just because something is free, doesn’t mean it is more worthwhile. 

In part 3 of our blog series, we will be going over what AI copywriting is and why it poses a threat to organic and original content. 

Continue reading “Part 3: Why You Shouldn’t Use AI Copywriting” →

Part 2: Social Media Tips and Tricks 

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As explained in our previous blog post, having a presence on social media matters. But we understand that coming up with a social media strategy for your company can be challenging. Not only are there multiple different platforms you can utilize, but there are also so many different methods for using them. 

As a business owner, you want to make sure that you are getting the most exposure and reach, preferably with the least amount of hassle…

So, let us save you the time by offering you this social media strategy cheat sheet. 😉

Read more: Part 2: Social Media Tips and Tricks  Continue reading “Part 2: Social Media Tips and Tricks “ →

Part 1: Why Having a Social Media Presence Matters

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In today’s world, having a social media presence for your business or agency is simply a necessary evil. 

Last week, we spoke with Zachary Daniels, owner of Daniels Digital and Professor at Assumption University about why that is.  

The conversation led to many discoveries about why having a presence on social media matters. Overall answer is simple: everyone has one. The amount of people on social media makes it the number one way for you to get exposure and reach for your business. 

But there’s even more to it. 

Continue reading “Part 1: Why Having a Social Media Presence Matters” →

What is a Pillar Piece and Why Do I Need One?

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Are you looking to start the new year with strong content?

One way you can do this is by creating pillar pieces that structure and strengthen your message. 

Check out our quick guide to pillar pieces and why your business will benefit from creating them…

Continue reading “What is a Pillar Piece and Why Do I Need One?” →

Get Ready for Giving Tuesday with Waypoint Writing’s Ways to Give Back!

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If you didn’t know already, the following Tuesday after Thanksgiving is known as Giving Tuesday. Now, what exactly is Giving Tuesday?

Giving Tuesday was created to help nonprofits raise money. This holiday serves to offset the crazy spending for Black Friday and give back to other organizations. 

This year, Waypoint Writing encourages you to help give back to the community by celebrating this special day.

How can you help?

Continue reading “Get Ready for Giving Tuesday with Waypoint Writing’s Ways to Give Back!” →