While writing a blog post the other day, I was adding links within the text and realized that I often hyperlink based on instinct. I began to wonder: is there a special formula or universal rule for hyperlinking within a blog post?

When I realized I had no answer to this question, I set out to find some general best practices for hyperlinking. A few months ago, we went over the basics of how to hashtag–now it’s time to find out exactly how you should hyperlink.