How to Hyperlink

Posted on by Waypoint Writing

While writing a blog post the other day, I was adding links within the text and realized that I often hyperlink based on instinct. I began to wonder: is there a special formula or universal rule for hyperlinking within a blog post?

When I realized I had no answer to this question, I set out to find some general best practices for hyperlinking. A few months ago, we went over the basics of how to hashtag–now it’s time to find out exactly how you should hyperlink. 

Continue reading “How to Hyperlink” →

Is There an Optimal Length for a Blog Post?

Posted on by Waypoint Writing

In our last blog post, we explored the ideal length of a web page. What about a blog post? Is there an optimal word count you should shoot for when writing a new post?

We’ve said it before and we’ll say it again: there is no hard and fast rule when it comes to content length. The best advice we can offer will be unique to your company and goals.

Of course, by looking at the general purpose of a blog and what a good post can do for your business, we can offer some tips that apply to most everyone, regardless of industry or company size.

Continue reading “Is There an Optimal Length for a Blog Post?” →