What is a CTA? 

Writing a call to action can often make or break the effectiveness of a marketing campaign. A call to action or CTA is a statement intended to convince a viewer to take a desired action.

A blogger might use a CTA to convince readers to check out the rest of their blog; a small business owner might use a CTA on a social post to convince viewers to check out their website.

The point is, your content needs to have a purpose and the CTA is there to underscore that purpose.

Check out a few more points about why your content needs a CTA, along with some tips to ensure you’re creating a CTA strong enough to inspire action.

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True Allyship vs. Rainbow Washing

Written by guest blogger, Ethan Wasiejko.

Ethan is the owner of AWARE Social Media Management, a brand dedicated to keeping others informed of social justice issues while helping other brands stay informed and reach their goals on social media. He works with a diverse range of clientele, including a position at San Diego Pride interning in the marketing and communications department. Ethan’s skillset ranges from copywriting, social media strategizing, management, and planning, as well as market research to conduct the social media marketing successfully for brands

Find Ethan and AWARE Social Media at https://linktr.ee/awaresocialmedia

In Pursuit of True Pride

Today officially marks the last day of Pride 2022; however, the United States continues to see bills and policies codified into law, which could prove detrimental to the LGBTQ+ community.

Earlier this week — June 26 — marked the seven-year anniversary of the legalization of same-sex marriage. Even so, it remains abundantly clear that there is a significant amount of work to be done politically and commercially.

This post looks at one crucial task that businesses of all sizes can tackle: promoting true allyship over what has become known as “rainbow washing.”

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How to Hashtag

It may seem silly to even ask how to hashtag because it has been around for so long now and everyone uses them, but it’s more than just adding a word after the # symbol. You must make sure that the words you are using in your hashtags are popular and relate to what you’re posting about. But why?

This simple keyword phrase helps link your post with what is popular or trending. If you own a skincare business for example, you will want your posts to show up with other skincare related content. You’ll have to use popular phrases and words like #Skincare, #Natural, #SkincareRoutine, #SkincareTips… just to name a few.

In 2022, hash tagging is a useful tool for any company to generate exposure—when it’s used correctly.

So how exactly do you hashtag?

Continue reading How to Hashtag

Sincerely, Your Email Signature

With the new year fast approaching, it is time for an email signature upgrade!

Your email signature should be personal, specific, and include information to inspire your recipient to get in touch with you. A high-quality email signature can help you stand out and be taken seriously by clients and colleagues alike.

An email signature should a welcoming way to invite your reader to reach out to you in more ways than one. How does your signature look? Check out what should go and what needs to be there in time for a fresh sign-off in the new year.

Continue reading “Sincerely, Your Email Signature”

Why it’s Worth Sending Handwritten Holiday Cards

There is no better way to get into the holidays and connect with others than with a handwritten holiday card! Think about the last time you received something handwritten… how did it make you feel? Connected? Important? Sentimental? 

You are not alone! Studies have shown that your brain reacts differently and more positively to something handwritten as opposed to the same news shared in an email. This applies to everything from a 3-year-old’s Mother’s Day card, to your business holiday cards. 

This season, spread those feelings to all the people surrounding your business! It is important to ensure your employees feel your gratitude around the season of giving. Not just any year, but the past few years we have had in particular, they enjoy all the love and gratitude in the world.

Merry and Brightly Written

Besides spreading the holiday cheer, companies such as Shutterfly suggest there are many reasons why a handwritten holiday card should be your top priority this winter. With a printed photo card, it makes it much easier to send out your thoughts in bulk! 

Use this opportunity to maybe reconnect with clients you have lost touch with. This is a low-risk way to gently remind someone that your business is still booming and eager to present them with the solutions they’re looking for.

Through this card, you are wishing someone well and perhaps also sparking positive memories of their experience working with you and your business!

Another reason to send some joy to the world is to express gratitude to clients. Loyal customers will continue to come back to your business or religiously use your services if they feel respected. You would be going the extra mile to say “Thank you for your continued love of our business” with your handwritten holiday card.

“Deck”orate the Halls with Your Holiday Card

The behind the scenes details of your holiday cards are also important! This could be a great way for you to present promotional photos for your company. Your holiday card is a great opportunity to send out a new and improved logo, an updated head shot, or a photo of your new business location. 

Use this card as a networking opportunity! Send your holiday card out to potential clients and surrounding offices in your business park. Creating relationships this way is meaningful and long-lasting! 

Holiday Givebacks 

Take it a step forward and have your cards contain more than a nice message. Have your connect your holiday card to a charity! What a wonderful way to show all of your card recipients that your business is concerned about giving back.

This holiday season, craft something heartfelt, handwritten, and helpful for your business. Need some help? Our team of creative professionals loves a challenge and welcome the opportunity to collaborate with you on a holiday statement that will speak volumes about your business. Contact us when you’re ready to spread some holiday cheer!