Why it’s Worth Sending Handwritten Holiday Cards

There is no better way to get into the holidays and connect with others than with a handwritten holiday card! Think about the last time you received something handwritten… how did it make you feel? Connected? Important? Sentimental? 

You are not alone! Studies have shown that your brain reacts differently and more positively to something handwritten as opposed to the same news shared in an email. This applies to everything from a 3-year-old’s Mother’s Day card, to your business holiday cards. 

This season, spread those feelings to all the people surrounding your business! It is important to ensure your employees feel your gratitude around the season of giving. Not just any year, but the past few years we have had in particular, they enjoy all the love and gratitude in the world.

Merry and Brightly Written

Besides spreading the holiday cheer, companies such as Shutterfly suggest there are many reasons why a handwritten holiday card should be your top priority this winter. With a printed photo card, it makes it much easier to send out your thoughts in bulk! 

Use this opportunity to maybe reconnect with clients you have lost touch with. This is a low-risk way to gently remind someone that your business is still booming and eager to present them with the solutions they’re looking for.

Through this card, you are wishing someone well and perhaps also sparking positive memories of their experience working with you and your business!

Another reason to send some joy to the world is to express gratitude to clients. Loyal customers will continue to come back to your business or religiously use your services if they feel respected. You would be going the extra mile to say “Thank you for your continued love of our business” with your handwritten holiday card.

“Deck”orate the Halls with Your Holiday Card

The behind the scenes details of your holiday cards are also important! This could be a great way for you to present promotional photos for your company. Your holiday card is a great opportunity to send out a new and improved logo, an updated head shot, or a photo of your new business location. 

Use this card as a networking opportunity! Send your holiday card out to potential clients and surrounding offices in your business park. Creating relationships this way is meaningful and long-lasting! 

Holiday Givebacks 

Take it a step forward and have your cards contain more than a nice message. Have your connect your holiday card to a charity! What a wonderful way to show all of your card recipients that your business is concerned about giving back.

This holiday season, craft something heartfelt, handwritten, and helpful for your business. Need some help? Our team of creative professionals loves a challenge and welcome the opportunity to collaborate with you on a holiday statement that will speak volumes about your business. Contact us when you’re ready to spread some holiday cheer!

Scary Stuff: Steer Clear of Content Spinning

In honor of Halloween, we are taking a minute to talk about one spooky SEO trick best avoided: content spinning. What is content spinning and why should you steer clear of it?

Stick with us, we’ll scare some sense into you…

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Spot the Difference: Copyediting vs. Proofreading

You understand the importance of polished copy, whether on your blog, website, or email campaign. Of course, professional copy is important to support all of the messaging behind your brand. But, sometimes, when seeking help with your copywriting, it’s easy to confuse the promise of copyediting vs. proofreading.

Similar in nature, copyediting and proofreading are very different animals. Understand the nuances between the two in order to source the help you actually need. Doing so will result in stronger copy that better supports the story of your business.

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Five Marketing Moves for Small Business Saturday

We are just shy of two weeks from Small Business Saturday and if you haven’t already, now is the time to make the most of your marketing efforts as a small business owner. Inspired by Entrepreneur’s 21 Simple Ideas for a Successful Small Business Saturday, the following five suggestions are easy to tackle in the time remaining before November 24.

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The Brass Tacks of Blogging for Your Business

The reasons your business should be blogging are not particularly complicated. There’s no need to dive down the rabbit hole and engage in an exhaustive study, regarding the merits of blogging for a business. Here is quick take — a reminder for some, and news to others, about the brass tacks of blogging for your business.

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