It’s true. Everyone seems to have a blog these days. But why? Blogs take so much time and effort. You have to brainstorm for the right topics, understand the best blogging practices, and then actually write compelling original content. With all the other tasks on your plate as a business owner, why bother with a blog?Read more
The reasons your business should be blogging are not particularly complicated. There’s no need to dive down the rabbit hole and engage in an exhaustive study, regarding the merits of blogging for a business. Here is quick take — a reminder for some, and news to others, about the brass tacks of blogging for your business.
Last Friday, after tossing names into a cast iron pan and randomly selecting a slip of paper, we chose the winner of Waypoint Writing’s first giveaway. Kelly Cummings, of Kelly Anne Photography, won two free blog posts, which will be created and carefully crafted in support of her business and brand. In order to figure out just what that support might look like, Kelly and I jumped on a call to discuss her business, her goals, and why she entered the blog post giveaway in the first place.
Her responses will undoubtedly resonate with our readers who are juggling the act of working both in and on their own business… with precious little time to blog on a regular basis.