With the new year fast approaching, it is time for an email signature upgrade!
Your email signature should be personal, specific, and include information to inspire your recipient to get in touch with you. A high-quality email signature can help you stand out and be taken seriously by clients and colleagues alike.
An email signature should a welcoming way to invite your reader to reach out to you in more ways than one. How does your signature look? Check out what should go and what needs to be there in time for a fresh sign-off in the new year.
Intro to Email Signatures
An email signature should look practically match your business card. In other words, it’s more than just a closing and your name.
Here is a sample of a basic layout:
- A closing statement like “Sincerely” or “Best wishes” is a expected. Perhaps “Warmest regards” for the Schitt’s Creek fans among us.
- Your name
- A photo of you or your company logo
- Your company
- Your position in your company
- Contact information (phone number and email)
- URL of your company
Beyond this layout, make your email signature your own, it is yours after all! Add a hint of color to match your company’s branding, or put your name in a larger, different font. These details are creative, while honoring the professional polish you want to express in your email signature.
Make it Personal… Without Getting Too Personal
While your signature should be specific, don’t let it take more time to read than the actual email. There are a few things you should keep out if you want a simple and polished signature.
In order to have an email that flows nicely, stay away from GIFS and videos. This draws attention away from the important information. It is distracting and unnecessary and can also dock you points for professionalism.
Don’t go overboard with the contact information. Less is more in this scenario, and when more is presented, it can get confusing and overwhelming as to the best way for the reader to contact you.
There is no need for a quote in your signature. If you think it is a nice touch for the email, then put it in the email. But it should not have a home in every email you send.
When is the Best Time to Spruce up Your Email Signature?
How about right now? It’s never too soon to spruce up your signature and make a better impression on clients and colleagues.
Now that your email signature is ready for prime time, how about those actual emails? If your email marketing could use some love, let our team know and we’ll get started crafting email newsletters to boost your business.