Part 3: Why You Shouldn’t Use AI Copywriting

While there are tons of free platforms and websites out there that will give you artificially created copy for company and personal use, should you use them? Just because something is free, doesn’t mean it is more worthwhile. 

In part 3 of our blog series, we will be going over what AI copywriting is and why it poses a threat to organic and original content. 

Continue reading “Part 3: Why You Shouldn’t Use AI Copywriting”

Raw Material: Creative Copywriter Recalls Waitressing Woes

In honor of National Pizza Day, Waypoint Writing collaborator and copywriter, Jenna London, regales us with a mishap from her previous life as a waitress in a small mountain town in Missoula, Montana.

Continue reading “Raw Material: Creative Copywriter Recalls Waitressing Woes”

Substituting Recipes for Resolutions

There is something about the approach of a new year that makes me feel a little frantic. I liken it to the stress associated with wrapping up one big project and embarking on another simultaneously. The dual pressures of reflecting in a meaningful way on the ending year while projecting goals and dreams for the new one zaps what should be an energetic enthusiasm, in my experience, anyway.

For some reason, I feel like the failure to review the year in full and craft and commit to an important resolution somehow smacks of ingratitude. Shouldn’t those of us who survived 2017 approach 2018 with a reverence and recommitment to live life to the fullest? We should. But the idea of it wears me out before I even contemplate a resolution. And why bother, anyway? Considering that only 8% of those who make New Year’s resolutions keep them, the odds are seriously not in my favor.

Continue reading “Substituting Recipes for Resolutions”