When you click on a website, you expect some basic things: a home page describing the purpose of the website, an about page that tells you more about the company or person, and a services page that describes what the company or person does.
You might (and should!) even find a blog that explores various topics related to the industry or shares some behind-the-scenes business highlights. These are the key things that tell us why we should stick around and learn more about a particular brand. Who writes these materials? More often than not — professional content writers.
Continue reading “What is Content Writing?”
If you’ve explored our website, you know we advertise ourselves as copywriters. If you’re confused about what that means, you’re not alone. A lot of people have never heard of a copywriter; those who have often don’t understand what a copywriter actually does. Here we break down what a copywriter does and why it matters.
Continue reading “What is Copywriting?”
As a guest on the “Friends with Kevin Radio Show,” I had the opportunity to discuss why a business or brand should care about copyediting with host Kevin Willett. In our short, approximately ten-minute segment, we dove into the copyediting chaos that can wreak havoc on a brand’s message and overall presentation.
Here is a key takeaway about typos and a link to our talk…
Continue reading “Why Should Your Business Care About Copyediting?”
This post was written as a follow up to a previous guest blog post, featuring our copywriter intern Jayme Severance and his struggle to find full-time employment, having overcome tremendous odds in the wake of a traumatic brain injury (TBI).
Continue reading “From Making Headlines With My Brain Injury to Writing Them”
Recently, my inbox dinged with an employment inquiry from a copywriter named Jayme Severance. Local to my town, Jayme had been struggling to find consistent work. Unlike those of us who have experienced similar frustration, I’m confident none of us have had to overcome a fraction of what Jayme, a traumatic brain injury survivor, has in order to get in the game — nevermind, compete. Check out the following Q&A with Jayme… evidence of the talent behind his same-day hire.
Continue reading “Meet Jayme Severance, Waypoint Writing’s Newest Copywriter”