This post was written as a follow up to a previous guest blog post, featuring our copywriter intern Jayme Severance and his struggle to find full-time employment, having overcome tremendous odds in the wake of a traumatic brain injury (TBI).
Continue reading “From Making Headlines With My Brain Injury to Writing Them”
Regardless of whether or not you consider Valentine’s Day a Hallmark invention designed to boost profits benefiting the corporate greeting card sector, or you sincerely try to fashion yourself as a glaring bull’s eye for cupid’s arrow, the supposed history — compared to the here and now — of Valentine’s Day do not match up. But take heart, the disparity between these two realities should be considered a sustained stroke of marketing genius.
Continue reading “Marketing a Horror Story into a Heartfelt (or Hallmark) Celebration of Love”
At the risk of writing a blog post that sounds more like a high school English paper due in 20 minutes, permit me (a moment?) to remind us all of the definition of the word listen.
Continue reading “A Story Without an Audience: What it Means to Really Listen”
On our first foray into the farm-to-table realm, Jenn and I decided to pitch Republic, a successful restaurant local to our home office. We wanted the owners, Chef Ed Aloise and his wife, Claudia, to let us capture their story; animate their mission, demonstrate their transparency and unwavering commitment to local sustainability.
Continue reading “Nipples on Your Knees…And More Farm-Bred Pragmatism for Your Brand [Video]”