Grow Your Email Marketing List with Empowered Content

Posted on by Waypoint Writing

If you ask most marketers, email marketing is the way to go when you’re ready to reach more clients and generate new leads. No wonder, when you consider that 72% of customers favor email over any other means of business communication. With these stats in mind, can you really afford to not grow your email marketing list?

Maybe a more pressing question for you right now is, how do I grow it in the first place? We’ve got a few tips to help you get started and a team standing by to assist with every aspect of your email marketing campaign.

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How to Write a Mailer from the Heart

Posted on by Waypoint Writing

People like to know they are communicating with people, not just reading something automated. This is especially true when it comes to mailers and those distributed during difficult or uncertain times. Unfortunately, even those of us with the best intentions can send messages that come across as trite. How many messages did you receive during the COVID-19 lock down that featured the phrase, “In these challenging times…?”

We get it. The times were and, in many ways, continue to be challenging. For that reason, it’s important that you craft a mailer which stands out from all the rest and expresses a message that reads as authentic and honest.

The key to managing this task is to access and exercise empathy.

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Signed, Sealed, Schedule Send

Posted on by Waypoint Writing1 Comment on Signed, Sealed, Schedule Send
Image by Oberholster Venita from Pixabay

With Valentine’s Day upon us, I decided to craft a little ode to my new favorite business tool — Google’s Schedule Send. I love this feature and consider it a game-changer when it comes to communication, but also organization and tackling the endless to-do list.

That’s why I’m shocked when colleagues and fellow business owners who always seem to have way more on the ball than me, have never heard of this gem. 

Consider this post my way of playing Cupid and matching up the uninitiated with this dreamy delivery system… 

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Up for a Giveaway Challenge? Beat this Blog Post!

Posted on by Waypoint Writing

Since we had so much fun with our first blog post giveaway, we decided to create another one and see where it might lead. Only this time, it comes with a challenge…

Our own Jenna R. London has written a blog post devoted to what we do at Waypoint Writing. But, she’s done so according to rules of her own design, resulting in a hidden phrase, which could read as a command, goal, or one hell of a compelling hashtag. Give it a read to find the phrase and figure out the rule she created to craft this unique blog post. Think you know the answers? Contact us! Only correct entries will be considered, with the winner pulled at random at 5 p.m. on Friday. The prize? A blog post written in this same style, dedicated to your specific brand, which you can then publish on your blog, highlight in a newsletter, share via email, or use for your own giveaway.

Give it a try and contact us with your response ASAP! Good luck!! 

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