Grow Your Email Marketing List with Empowered Content

If you ask most marketers, email marketing is the way to go when you’re ready to reach more clients and generate new leads. No wonder, when you consider that 72% of customers favor email over any other means of business communication. With these stats in mind, can you really afford to not grow your email marketing list?

Maybe a more pressing question for you right now is, how do I grow it in the first place? We’ve got a few tips to help you get started and a team standing by to assist with every aspect of your email marketing campaign.

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How to Write a Mailer from the Heart

People like to know they are communicating with people, not just reading something automated. This is especially true when it comes to mailers and those distributed during difficult or uncertain times. Unfortunately, even those of us with the best intentions can send messages that come across as trite. How many messages did you receive during the COVID-19 lock down that featured the phrase, “In these challenging times…?”

We get it. The times were and, in many ways, continue to be challenging. For that reason, it’s important that you craft a mailer which stands out from all the rest and expresses a message that reads as authentic and honest.

The key to managing this task is to access and exercise empathy.

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