As someone who grew up relocating on a regular basis, I used to find the question, “where are you from?” tough to answer. When it comes to my career, I find I often face a similar need to explain. Plenty of people understand what content marketing means. But, just as many, if not more, have no clue. So, when I attend a networking event and introduce myself as the owner of a content marketing business, sometimes I’m met with a blank stare that only shows recognition after I further explain that I’m a copywriter.
Content marketing isn’t new and it isn’t a particularly difficult concept to grasp. But, it’s incredibly valuable to businesses, both big and small. Ultimately, content marketing offers brands an authentic way to connect with their audience.
What does content marketing mean? More importantly, what does it involve for business owners who are already managing perhaps more than they care to, especially if theirs is a new venture?