Best Social Media Channel for My Business

Social media is a tool that can be used to promote, gain exposure, and connect. The online presence is one that is extensive and can reach colleagues of your business as well as customers faster than anything else!

With social media being the great power that it is, it can also be extremely overwhelming. Twitter, Facebook, Instagram, Pinterest, and so many more… do you need an account for each one of them? Is that too much? Is it smarter to utilize all of the social media platforms or pour all of your energy into two or three that will work best for your company?

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3 Tips for a Great Social Media Post

Many people sell courses that tell you how to use Instagram or Pinterest to increase your page views and get more clients. The focus is often aimed at understanding the algorithm and knowing when to post. These things are important, but they aren’t necessarily the key to a successful social media post.

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Why You Should Try a Giveaway as Part of Your Brand Marketing Strategy

Less than one year into business ownership, each day presents a learning curve that sometimes looks like a gentle slope, but often feels as though I’m standing at the base of a flagpole. Outside of my own expertise, the only way I manage to avoid total babe-in-the-woods status is to surround myself with strategists who know what they’re doing. Soliciting advice, experience, and ideas from those who have done this longer and are willing to share proven strategies designed to enhance my brand marketing strategy is invaluable.

The latest suggestion came from Branding Photographer and PR Strategist, Kristin Hardwick. She suggested that Waypoint Writing should try a giveaway and, inspired by some recent conversations I had with fellow business owners, I thought — why not?

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