Best Social Media Channel for My Business

Posted on by Waypoint Writing

Social media is a tool that can be used to promote, gain exposure, and connect. The online presence is one that is extensive and can reach colleagues of your business as well as customers faster than anything else!

With social media being the great power that it is, it can also be extremely overwhelming. Twitter, Facebook, Instagram, Pinterest, and so many more… do you need an account for each one of them? Is that too much? Is it smarter to utilize all of the social media platforms or pour all of your energy into two or three that will work best for your company?

Continue reading “Best Social Media Channel for My Business” →
close up of social media buttons hovering over cell phone

3 Tips for a Great Social Media Post

Posted on by Waypoint Writing

Many people sell courses that tell you how to use Instagram or Pinterest to increase your page views and get more clients. The focus is often aimed at understanding the algorithm and knowing when to post. These things are important, but they aren’t necessarily the key to a successful social media post.

Continue reading “3 Tips for a Great Social Media Post” →

Facebook Flipped the Script – What Does this Mean for Your Brand?

Posted on by Waypoint Writing1 Comment on Facebook Flipped the Script – What Does this Mean for Your Brand?

George Bernard Shaw is credited with saying, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” Well, Mark Zuckerberg has decided to flip the script on Facebook and challenge how businesses can most effectively promote their goods and services on social media.

What does this mean for your brand’s social media strategy?

Continue reading “Facebook Flipped the Script – What Does this Mean for Your Brand?” →