As a company that recently rebranded, the process of branding feels fresh and familiar. Currently, some of our clients are also launching rebranded messaging and missions for 2020.
Although the results look straightforward and simple, the decisions required along the way can be overwhelming.
One area of branding that our clients have struggled with is color. For that reason, we’re taking a look at the recent announcement regarding Pantone’s 2020 Color of the Year to explore what it might offer your brand.
Does Classic Blue capture the essence of your business? Does color really matter to your brand?
Granted, in the process of rebranding, did I identify Waypoint Writing’s new color as “Ultra Violet?” I did not. But then again, neither did The New York Times, in its prescient, “The Future is Purple.” As a company, it seems we can’t quite escape further exploration of this rebranding theme… but the question and points surrounding this topic are worthy of sustained reflection and hopefully prove helpful for businesses and individual ventures outside of our own.
For example, how did I – how does anyone – determine the best colors for his or her business? Admittedly, I’m no expert on the subject. I just happened to guess right, provided you ask the good people at Pantone. But really, it was nothing more than a guess, a conversation, and something I knew could be changed if necessary.
Without further delay, here is the Waypoint Writing color story – the only one I can honestly speak to…