5 Reasons to Get Started with Facebook Ads

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In honor of introducing Waypoint Writing’s latest collaborator, Facebook Advertising Specialist, Teddy Myers, we thought a quick post about why you should get started with Facebook ads was in order, especially in light of recent changes to the Facebook platform. If you haven’t considered shelling out some coin on a structured Facebook ads strategy, you might want to consider the following five reasons to advertise on Facebook.

Or, to put it another way, there are at least 4 Reasons Why You Can’t Ignore Facebook Advertising, not the least of which is that Facebook amassed upwards of $16 billion in global ad revenue in 2017, representing a 25% increase just from February 2015. In other words, there are 2.5 million individuals leveraging Facebook ads to connect with their client base.

Do you feel left out?

Marcus Andrews at Hubspot predicts that “Facebook Ads are going to drive more leads to your business… than any other paid channel.” However, he cautions that “You’ll need to have the right strategy and execute with agility and precision…”

Once again, we give you Teddy Myers.

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Facebook Flipped the Script – What Does this Mean for Your Brand?

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George Bernard Shaw is credited with saying, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” Well, Mark Zuckerberg has decided to flip the script on Facebook and challenge how businesses can most effectively promote their goods and services on social media.

What does this mean for your brand’s social media strategy?

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Gimme a Beat and Get Me Back to Work…

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Rather than a rush to the finish line, some work weeks feel like a slow belly crawl to the weekend. For whatever reason, time and energy are at a premium, and you’re always on the brink of running out of both. Simple tasks take longer than they should, clients are slow to respond, and the next item on your to-do list already feels draining.

Could it be a post-holiday reverie slump? Maybe you’re coming down with something. Might be some other source of stress that’s leaving you feeling stretched to the max. Whatever the case, you can’t tap out and quit. There is work to be done and procrastinating will just lead to panic later. So, what can you do?

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Time-Hack Thursday: Time Might Actually Be on Your Side

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Even if you’re not Mick Jagger, time might actually be on your side. Allow me to explain…

It’s the rare person who feels like they have ample time to achieve everything they both need and want to accomplish in a single day. Most of us bemoan a lack of time allocated by a day’s 24-hours against our to-do lists. We’re all just “so busy.” Consider the number of times you’ve heard, “ugh, there just aren’t enough hours in the day!” Well, there’s a time waster of a sentence. Unless you have some sort of device that can extend a standard day beyond its 24-hour threshold, you’re already burning precious moments bemoaning how few you have.

And, as it turns out, many of those moans amount to misallocated time or misremembered experiences. Fortunately, The New York Times’ contributor, author Laura Vanderkam, devoted some of her precious moments to uncover The Busy Person’s Lies.

What she found was fascinating and, I think, fuel for a greater appreciation of every second we get to claim as our own …

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Why Bother Blogging About Your Vineyard or Winery?

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Perhaps the better question is, doesn’t wine just sell itself? It certainly seems to, according to the latest Nielsen research, highlighted in The Future is Bright for US Wine in 2017: Statistics from 2016 Paint Rosy Picture. Evidently, approximately 36% of Americans drink wine, with 38% of us (who me?) imbibing on a weekly basis. The top consumers by generation are matched by millennials and Baby Boomers. Considering that 15% of millennials still live at home, it’s not surprising to observe shared drinking habits.

So, since wine is clearly winning, why should a vineyard or winery need a blog?

In preparation for today’s visit to LaBelle Winery, Kristin and I thought the question seemed worthy of some consideration. Here are the top three reasons you should consider blogging about your vineyard or winery in 2018.

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