As much as I do love classic holiday movies, from the actual classics like White Christmas to fresher fan faves, a la Elf, I did feel inspired this year to seek out something new on the screen to celebrate the season.
For some reason, the new release, The Man Who Invented Christmas, based on Les Standiford’s The Man Who Invented Christmas – How Charles Dickens’ A Christmas Carol Rescued His Career and Revived Our Holiday Spirits, didn’t make much of a splash in my neck of the woods. Whether limited in distribution or because of my failure to snag a ticket before it left theaters, when I finally decided to see it, piqued by its hint at creative marketing, my only choice would have been to drive to a small town in Massachusetts nearly two hours away from my office. Bah humbug.
So, I bought the book – which is what I normally insist on doing before checking out its reflection on the silver screen.
Here’s the gist of the story and a few reasons why I think it’s meaningful to today’s marketers…