Market Yourself – An Interview with Jenna R. London

In an effort to enhance help you market yourself, the Waypoint Writing team has been creating various marketing material giveaways. Last week, we launched our second content giveaway, made complicated by its rather unusual challenge. Jenna R. London created an escape route out of her own writer’s block and shared her method via a blog post. Peter Hall, owner of New England Athletic Academy, successfully cracked the code, winning similarly-styled content in support of his brand.

No matter what you do for a living, most of us have experienced a creative cramp, whether or not we call it writer’s block. Here, I interview Jenna about how she determined a formula to move forward…and figure out how to creatively market yourself.

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When You Know You’re that Good, aka Chuck Saves Christmas

As much as I do love classic holiday movies, from the actual classics like White Christmas to fresher fan faves, a la Elf, I did feel inspired this year to seek out something new on the screen to celebrate the season.

For some reason, the new release, The Man Who Invented Christmas, based on Les Standiford’s The Man Who Invented Christmas – How Charles Dickens’ A Christmas Carol Rescued His Career and Revived Our Holiday Spirits, didn’t make much of a splash in my neck of the woods. Whether limited in distribution or because of my failure to snag a ticket before it left theaters, when I finally decided to see it, piqued by its hint at creative marketing, my only choice would have been to drive to a small town in Massachusetts nearly two hours away from my office. Bah humbug.

So, I bought the book – which is what I normally insist on doing before checking out its reflection on the silver screen.

Here’s the gist of the story and a few reasons why I think it’s meaningful to today’s marketers…

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The Pitch

I always looked forward to the several times a year that Berta— my friend for ten years and counting—made the four hour trip from the Boston area to visit me in Saratoga Springs, New York. Berta had red curly hair that she sometimes spruced up with a purple tint and loved horses. She was twelve years older than me, but we seldom noticed the age difference. I celebrated her visits because I was granted a reprieve from my primary responsibility, which was to keep my two young children—Tyler and Brynn—alive. Berta enjoyed the break from her routine and was about as laid back a houseguest as a person could be. She had only one requirement—we needed to visit the farmer’s market before she left town on Saturday morning.

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