In an effort to enhance help you market yourself, the Waypoint Writing team has been creating various marketing material giveaways. Last week, we launched our second content giveaway, made complicated by its rather unusual challenge. Jenna R. London created an escape route out of her own writer’s block and shared her method via a blog post. Peter Hall, owner of New England Athletic Academy, successfully cracked the code, winning similarly-styled content in support of his brand.
No matter what you do for a living, most of us have experienced a creative cramp, whether or not we call it writer’s block. Here, I interview Jenna about how she determined a formula to move forward…and figure out how to creatively market yourself.
Continue reading “Market Yourself – An Interview with Jenna R. London”
I always looked forward to the several times a year that Berta— my friend for ten years and counting—made the four hour trip from the Boston area to visit me in Saratoga Springs, New York. Berta had red curly hair that she sometimes spruced up with a purple tint and loved horses. She was twelve years older than me, but we seldom noticed the age difference. I celebrated her visits because I was granted a reprieve from my primary responsibility, which was to keep my two young children—Tyler and Brynn—alive. Berta enjoyed the break from her routine and was about as laid back a houseguest as a person could be. She had only one requirement—we needed to visit the farmer’s market before she left town on Saturday morning.
Continue reading “Hive”